CASE STUDY — AUTOMOTIVE OEM

Accelerating India Market Entry Strategy for a Leading Asian Automotive OEM

Transforming a Two-Year Market Entry Challenge into a Production-Ready Supply Chain in Just Six Months

Industry Automotive – Passenger Vehicle OEM

Engagement India Market Entry & Supplier Localization Program

Project Duration 6 Months

RESULTS AT A GLANCE

The impact in numbers.

220+ Components Localized

600+ Suppliers Identified Across India

310+ Suppliers Technically Qualified

180+ Production-Ready Suppliers Onboarded

70% Faster Supplier Development Cycle

18 Months Faster Localization & Manufacturing Readiness

THE CHALLENGE

Understanding the business challenge.

The client, a leading Asian automotive OEM, was preparing to enter and establish manufacturing operations in India and required localization of more than 220 critical Tier-1 and Tier-2 components.

Although an internal sourcing team had been operating in India for nearly two years, the localization program struggled to achieve the desired progress due to:

Limited visibility of capable Indian suppliers
Lengthy supplier qualification process
Technical and commercial evaluation challenges
Slow supplier onboarding
Delayed localization impacting manufacturing readiness

02 — OUR APPROACH

From strategy to execution.

Procurement Strategy

Designed a structured India sourcing and localization roadmap aligned with production timelines.

Supplier Discovery

Mapped and screened 600+ manufacturers across India's major automotive manufacturing clusters.

Technical Qualification

Performed capability assessments, manufacturing evaluations, process reviews, and technical due diligence to qualify the most suitable suppliers.

Commercial Excellence

Managed RFQs, techno-commercial evaluations, supplier negotiations, and cost optimization.

Supplier Development

Conducted supplier audits, organized supplier meets, and supported production readiness through structured supplier onboarding.

04 — CLIENT VALUE CREATED

Value beyond sourcing.

Accelerated Market Entry

Reduced the localization timeline by approximately 18 months, enabling faster manufacturing readiness.

Optimized Procurement Resources

Eliminated the need for the client to establish a large in-house supplier development organization, significantly reducing internal procurement effort and associated operating costs.

Built a Robust India Supply Base

Established a diversified network of 180+ production-ready suppliers, providing scalability for current production and future localization programs.

Improved Supply Chain Resilience

Developed a multi-source supplier ecosystem, reducing dependency on limited suppliers and strengthening long-term supply continuity.

Enhanced Commercial Competitiveness

Created competitive sourcing opportunities through structured supplier benchmarking, technical evaluations, and commercial negotiations.

05 — BUSINESS IMPACT

Measurable business outcomes.

✓

220+ Components successfully localized

✓

600+ Manufacturing companies identified and benchmarked

✓

310+ Suppliers technically evaluated and qualified

✓

180+ Production-ready suppliers successfully onboarded

✓

70% Faster supplier development and qualification cycle

✓

18 Months acceleration in localization and manufacturing readiness

✓

>80% Reduction in the client's internal procurement and supplier development effort

CLIENT OUTCOME

From challenge to a scalable, resilient supply chain.

Within just six months, a localization initiative that had remained largely stagnant for nearly two years was transformed into a scalable, production-ready sourcing ecosystem.

The engagement enabled the client to establish a strong India supplier network, accelerate manufacturing readiness, reduce internal procurement overhead, and create a resilient supply chain capable of supporting long-term business growth and future model localization.

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